A coffee shop is a product, but it is also a room people borrow for twenty minutes, two hours, a first date or the last email of the day.
We wanted Juniper & Bean to feel composed without feeling staged: warm materials, green that reads almost black at night, cream plaster, plants that earn their footprint, and enough outlets that nobody has to play musical chairs.
The visual identity follows the same rule. The botanical mark is small and simple. The typography does most of the talking. The coffee gets the hero shot.